Administrative processing and organising of mail order services, namely, administrative processing of purchase orders; auctioneering services; auctioneering services provided via telecommunication networks; arranging of auctions; banner advertising; carrying out auction sales; auction and reverse auction services; auctioneering provided on the internet; auctioning via telecommunication networks; conducting interactive virtual auctions; on-line auctioneering services via the Internet; providing on-line auction services; retail store services featuring non-alcoholic beverages alcoholic beverages, audio-visual equipment, heating equipment, food cooking equipment, cooling equipment, automobile accessories, clothing, clothing accessories, lighting, cutlery, computer hardware and software, fragrancing preparations, furnishing, domestic electrical and electronic equipment, delicatessen products, festive decorations, gardening articles, meats, horticultural products, luggage, hygienic implements for humans, beauty implements for humans, navigation devices, food preparation devices and implements, tableware, hair products, pet products, heaters, downloadable music files, information technology equipment, cocoa, cookware, works of art, kitchen knives, refrigerating equipment, food, mobile phones, musical instruments, fashion accessories, dietary supplements, furniture, foodstuffs, stationery supplies, cleaning articles and preparations, saddlery, jewelry, chocolate, smartphones, footwear, smartwatches, games, toys, sporting goods, articles, and equipment, pushchairs, teas, bags, carpets, grooming preparations, toiletries, wearable computers, and time instruments; online retail store services featuring clothing, handbags, jewelry, cosmetics, and toys; arranging and conducting auctions; arranging and conducting of auctions and reverse auctions via mobile telephones; mail order retail services featuring cosmetics, clothing, clothing accessories, and foodstuffs; advertising services provided via the internet; advertisement for others on the Internet