The mark consists of the wording "ALPROXX" in black stylized font with white snow on the letters, above the wording "DIE GAUMENGAUDI" in green stylized font with a green apple and a yellow pear to the right of the wording, superimposed over a shining yellow sun, above white and grey snow-crowned hills, above a green valley with green trees and green grass, a brown shed, blue, white, red, and yellow flowers and superimposed in the front is a man with black hair wearing a blue and white checkered shirt and brown lederhosen, white high socks, brown shoes, black sunglasses, all inside a white oval, outlined in blue, and outlined in black.