The mark consists of the stylized letter "P", the Eiffel tower representing the letter "A" and the letters "R", "I" and "S" in dark brown over the word "EXPORT" also in dark brown with the literal elements over a scenery depicted in dark brown, beige, and black, and which includes the Arc de Triomphe in beige and dark brown, dark brown birds flying in a white sky and beige clouds, all encompassed by a dark brown ornamental border. The wording "BLONDE BEER" appears in dark brown and sits below the ornamental border and above a smaller circular shape with a dark brown ornamental border that surrounds a drawing of the Eiffel tower against a beige background. All of the aforesaid elements sit above a beige field that features a gradient that goes from lighter beige to darker beige in color.