Non gaming computer software, namely, software that allows users to interact online with information and media content that other users share, and software that allows users to discover, access and share information about and media content concerning goods, services and experiences; computer software and software applications that enable electronic communication network users to create, upload, bookmark, view, annotate, and share data, information and media content; software, downloadable or prerecorded, in the nature of a mobile application that enables electronic communications network users to create, upload, bookmark, view, annotate, share and discover data, information and media content; software downloadable via electronic communications networks and wireless devices that enables electronic communications network users to create, upload, bookmark, view, annotate, share and discover data, information and media content; software to facilitate business promotion by enabling social network users to connect with businesses; downloadable electronic publications in the nature of blogs in the field of general human interest; downloadable graphic art prints; downloadable photographs in the field of human interest; computer e-commerce software to allow users to perform electronic business transactions via a global computer network; all the above excluding protective wear in this class, video game cartridges, video game discs, computer game software, computer game cartridges, computer game discs, video game software, computer game programs, electronic game software designed to be used with a television receiving device, interactive multimedia computer game programs, multimedia software recorded on cd-roms featuring video game software and computer game programs, cds and dvds featuring training, cross training, instructions, entertainment and instructional books sold therewith, all in the field of mixed martial arts, and mouth guards and dental guards for athletic use