The mark consists of the following: a red oval with notches around the exterior and a small circle at the bottom; two yellow concentric ovals appear near the edge of the red oval and inside this is a band formed by two partial yellow concentric ovals with the words "QUALITÀ E TRADIZIONE" in yellow with black shading at the top of the band and the words "DOPPIO MALTO" in yellow with black shading at the bottom of the band with four grain stalks in yellow with red interior within the band; the words "LA ROSSA" appears horizontally across the center of the band in white with yellow outlining and underlined with yellow curved lines; the words "BIRRA MORETTI" appear below in yellow with black shading with an abstract design outlined in yellow below and a banner in green with white shading and yellow edges enclosing the word "ITALIA" in white appears below this; above the wording "LA ROSSA" is an image of a man in a green suit, white shirt, yellow tie, green hat, and pink skin with brown details drinking a mug of beer with white foam and yellow and red colored liquid and a resting his arm on a banner in green with white shading and yellow edges with a red shield in the center outlined in yellow with an abstract yellow design in the center and the word "DAL" in white to the left of the shield and "1859" in white to the right of the shield; behind the man is scenery highlighted with black. The grey in the mark at the edges of the oval represents transparent background area and is not claimed as a feature of the mark.