[ Magnetic encoded cards for use in providing financial services, telecommunication services, and loyalty services; computer software and hardware for managing consumer loyalty and reward programs; pre-recorded video tapes, DVDs, audio tapes, and CDs to instruct entities on how to build customer and brand loyalty; computer hardware; magnetic coded cards, electronic chip cards and encoded smart cards all containing programming used for financial applications, loyalty programs and rewards programs, computer terminals and computer software for use in the financial services, banking and telecommunications industries for authentication, authorization, clearing and settlement of financial transactions; magnetic coded and electronic data carrier card readers for the registration, transmission and reproduction of data; computer hardware for reading memory cards and electronic card readers for reading data in memories featuring integrated circuit memories and bank card memories; coded cards, namely, magnetic cards and cards featuring integrated circuits for financial authentication, authorization, clearing and settlement of financial transactions ]

Advertising agencies; business management; business management and organizational consultation; business administration and office work; product merchandising; business consultancy regarding customer loyalty programs; business consultation and business organizational consultation in the fields of customer loyalty programs, marketing services, presentation of goods and services; providing of online information in the fields of marketing, incentive programs to promote the sale of products and services of others, advertising and customer loyalty reward schemes to promote the sale of products and services of others; database management on a server, computerized database management on a computer network; data processing services, namely, compilation of information into a computer database

Electronic financial transaction processing for program members and participating merchants, namely, electronic funds transfer, electronic cash transactions, electronic debit transactions, and assisting others with the completion of financial transactions in the field of customer loyalty programs; credit card, debit card and stored value card transaction processing services; issuing of data carriers, namely, stored value cards, debit cards, and credit cards for entering bonus and premium transactions in the field of customer loyalty programs; electronic payment services, namely, electronic processing and transmission of bill payment data, processing electronic payments through prepaid cards and customer loyalty cards; electronic online banking services