The mark consists of a capital U in orange and yellow surrounded by gray border outlined in black; the word BARBECUE! in all capital letters in red on gray background outlined in black positioned across the capital U; color photo of Steven Raichlen in skin tone with brown hair and mustache wearing a blue shirt, a black watch and black frame sunglasses, holding gray cooking tongs positioned overlapping the lower right corner of the Capital U; the name Steven Raichlen in all capital letters in red on gray background positioned at bottom outlined in black at the bottom of the mark.