The mark consists of the wording "Willie's Hog Dust" set below a design element comprised of a stylized depiction of a hog's head set inside a circle with a broken border, with a stylized depiction of rising smoke set to the right of the hog's head and superimposed over the circle, with circular hazing depicted in the background radiating out from the center of the mark, all set inside a square with two borders. The color gold appears in the wording "Willie's Hog Dust", in the lighter areas of the hog's head, in the lighter areas of the border of the circle, in the lighter areas of the rising smoke, and in the outer border of the square; the color black appears in the shading behind the wording "Willie's Hog Dust", in the darker areas of the hog's head, in the darker areas of the border of the circle, in the darker areas of the rising smoke, and in the inner border of the square; the color crimson red appears in the circular hazing, in the background of the circle, and the background of the mark.