Printed matter, namely, [ brochures, pamphlets, newsletters, prospectuses, and ] reports, all relating to education, mentoring, tutoring, training and counseling information and programs, designed to assist participants in achieving educational and career goals and personal development, and to recruit and train tutors, mentors, support workers and staff on the delivery of services to participants and fundraising activity relating to such programs [ ; printed matter, namely, books, booklets, programs, form textbooks periodicals, newspaper and journal articles, workbooks, tip books, instruction guidelines and manuals, tip sheets, case studies reports, survey results reports, participant and donor testimonial questionnaires, magazines, pamphlets, manuals, workbooks, diagnostic research tools, namely, survey forms, checklist forms, graphs, charts and flowcharts, all in relation to educational, mentoring, tutoring, training and counseling information and programs designed to assist participants in achieving educational and career goals and personal development, and to train tutors, mentors, support workers and staff on the delivery of services to participants; printed measurement tools, namely, survey forms and benchmark records, reports and flow charts in relation to educational, mentoring, tutoring, training and counseling information and programs, all designed to assist participants in achieving educational and career goals and personal development, and to train tutors, mentors, support workers and staff on the delivery of services to participants ]