The mark consists of the word "beauty" spelled in bold characters with a fuchsia larger capital "B", yellow capital "E", orange capital "A", blue capital "U", fuchsia capital "T", green capital "Y", followed by the word full spelled in bold characters with a blue capital "F", orange capital "U", purple capital "L", fuchsia capital "L", followed by the word day spelled in bold characters with a blue capital "D", yellow capital "A", purple capital "Y", and fuchsia capital "S". In addition a flower like design surrounds the first letter of the mark. The flower design consists of four petals outlined in purple, orange, blue and green respectively. A smaller but identical flower designed is located above and between the words full and days.