The mark consists of a dark brown open circle with the bottom of the opening flattened, an orange slice in orange and white below the circle. The wording "NOGURT A NEW WAY TO THINK ABOUT YOGURT!" is in white on the bottom of the circle. The center of the circle is white with a child's round face in light orange, with white and brown eyes, dark orange nose and mouth and dark orange hair with a dark brown and light orange star in the hair surrounded by some light orange spots on the right. A white speech bubble outlined in light orange is on the right side of the face with the wording "MMM! YUMMY!" in dark brown.