The mark consists of the word ELITE in black, block, underlined, rounded lettering outlined in white. A grey faded stripe crosses the middle of the lettering horizontally and is more prominant in the "E"s. The words Wheel Corp are shown in white and right justified within the black underline bar. The background consists of the image of the front of a sportscar with the wheel directly begind the "T." The background consists of various shades of red, orange, yellow, brown and black with the lightest colors, such as yellow, in the center and the darker colors, such as brown and black, at the corners of the mark.