The mark consists of a background having a color gradient that changes gradually from white at its upper portion to purple at its lower portion. A yellow banner extends generally horizontally across the design, and comprises a narrow red border, which is in turn outlined by a narrow white border. A photograph of a white, grey and black cat appears above the banner, with one paw extended upwardly. The cat's eyes are blue and portions of its paw and nose are pink. Dark and light shades of purple are used to depict fish, chicken, water droplets and bubbles that all appear to float above and to the left of the cat, along with arcuate design elements representing flowing water. Similar design elements are used along the lower and lower-right portions of the design.