The mark consists of the wording "HEALTHFUL LIFE", wherein the word "HEALTHFUL" is in green letters having a narrow white border, and the word "LIFE" is in teal letters having a narrow white border; a background design having light blue, light green & light yellow panels arranged in a checkerboard pattern; a panel design positioned over the checkerboard background, the panel design having a square field that is light yellow in color with the wording "HEALTHFUL LIFE" positioned therein, a rectangular field that is orange in color positioned below the square field, a narrow border that is teal in color and which surrounds the square and rectangular fields, a horizontal band that is blue in color and extends along the bottom of the panel design, and a narrow horizontal band that is teal in color positioned below the horizontal blue band; an arc band that is teal in color and positioned below the panel design; depictions of meats, cheese and vegetables that appear to float over the checkerboard background and surround the panel design, in particular, corn appears in yellow with green leaves, a carrot appears in orange with green leaves, chicken appears in light pink, wheat appears in beige, cheese appears in yellow & orange, parsley and spinach appear in green, fish appears in dark pink, berries appear in red, and kibble appears in brown, green, and beige.