educational services, namely, providing incentives to educators and educational institutions to demonstrate excellence in the field of pre-school, elementary and/or secondary school education; publication of books for pre-school, elementary and/or secondary education; additional competitions in the field of pre-school, elementary and/or secondary school academic curricular areas; educational demonstrations; development and dissemination of educational materials in the field of literacy, reading, spelling, phonics, and literature for others; education in the field of pre-school, elementary and/or secondary educational testing; continuing variety and educational shows specifically designed for children, namely, pre-school, elementary and/or secondary school aged children distributed over television, satellite, audio, and video media; publication of magazines directed to education of pre school, elementary and/or secondary school children; entertainment in the nature of magic shows for pre-school, elementary and/or secondary education; providing courses of instruction at the pre-school, elementary and/or secondary school level; pre-school, elementary and/or secondary schools; radio programming for pre-school, elementary and/or secondary education; publication of textbooks; and computer education training