mail order catalog services and retail shops featuring key holders, signs, food utensils, lamps, grills, stores, pins, stationery, napkins, magazines, pens, umbrellas, tote bags, liquid containers, bottle openers, picnic baskets, furniture, tents, canopies, parking cones, towels, tablecloths, clothing, mats, horns, noise makers, toys, nuts, sauces, dips, snack foods, beer, ale, fruit juices, soft drinks; association services; namely, promoting the interests of tailgaters and sports enthusiasts